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Welcome to the September edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From a stray kitten inspiring a packaging redesign to recycling hubs accepting pet food bags, here are five things that caught our attention this month.
Stray Kitten Inspires Packaging Redesign
WHO: Munchkin
WHAT: After a stray kitten was found entangled in a plastic ring determined to be from the Any Angle Cup by Munchkin, the company paid for the surgery needed to remove it as it was growing in the kitten’s skin.
WHY IT MATTERS: Even though the company had just undergone rebranding and packaging, they went back to the drawing board. Keeping animals in mind, the redesigned packaging is now fully compostable and easier to tear.
Recycling Hubs Accept Pet Food Packaging
WHO: Walmart
WHAT: Partnering with TerraCycle, Walmart has expanded their recycling hubs to now offer pet food packaging. Currently, the participating retail locations of these hubs are in Fayetteville and Springdale, Arkansas, and Broken Arrow, Oklahoma.
WHY IT MATTERS: An estimated 300 million pounds of pet food and treat bags are generated every year in the United States, 99% of which are not recycled. When the bins are full, the items are recycled to make new products such as playgrounds and park benches.
Laundry Capsules Decrease Carbon Footprint
WHO: Unilever
WHAT: Unilever will soon launch a new laundry capsule that is more sustainable. The new capsule has a film strong enough to protect the liquid inside that also quickly dissolves in cold and short cycles.
WHY IT MATTERS: These new capsules will be packaged in a 100% plastic-free container. Combined with the plant-based detergent, the capsule reduces its carbon footprint by 16% and saves 60% energy per wash.
AI Increases Conversion Rate for the Food Industry
WHO: Food Industry
WHAT: The food industry has adopted robotics relatively slowly, as compared to other industries. Today, robotics can be found at every stage of the supply chain, including agriculture, food manufacturing, food packaging, cookery, and food delivery.
WHY IT MATTERS: With more than 7.5 billion people on the planet, there is greater pressure on food suppliers to operate more effectively. AI and food automation increase the conversion rate for Pizza Hut by 30% and KFC by 28%.
Rocket Industrial Joins the Green Business Bureau
WHO: Rocket Industrial
WHAT: We are proud to announce that we are gold certified by the Green Business Bureau (GBB) through our sustainable business practices, community involvement, and office environments.
WHY IT MATTERS: Our mission is to improve sustainability in the industries we serve through process optimization, eliminating excess packaging, and sourcing sustainable products.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
