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Welcome to the September edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From McDonald's redesigning the McFlurry to The Home Depot’s fiber transformation, here are five things that caught our attention this month.
WHO: McDonald’s
WHAT: McDonald’s is beginning to roll out an environmentally friendly four-flap cup for the McFlurry, which phases out the prior cup design with plastic lids. This new packaging design will also offer a Mini McFlurry, a mini serving of the traditional sweet treat.
WHY IT MATTERS: This change in design for McDonald's aligns with its goal of sourcing 100% of consumer-facing packaging to be renewable, recycled, or certified materials by the end of 2025.
WHO: Nissin Foods USA
WHAT: As summer is entering fall, Cup Noodles launched a classic fireside dessert of a limited-edition Cup Noodles Campfire S’mores, exclusively sold at Walmart. It combines chocolate, marshmallows, and graham crackers with a smokey note for a unique s’mores experience.
WHY IT MATTERS: Launching a new edition sweet treat to their brand creates variety amongst their products in time for fall. For over 65 years, Nissin Foods has led the instant ramen industry and continues to create new culinary innovations.
WHO: The Home Depot
WHAT: Home Depot has met its 2023 goal to eliminate expanded polystyrene foam and PVC film from packaging. Through hard work and collaboration with existing and new packaging suppliers, the company redesigned over 1,280 packages to decrease size and materials.
WHY IT MATTERS: Home Depot wants all private-brand fiber packaging for new SKUs to contain recycled content and be better sustainably. As they’ve just met one amazing goal of creating a better sustainable approach to their products, they’re constantly looking for more that they can do to help the packaging industry.
WHO: Johnnie Walker
WHAT: Scotch whiskey brand Johnnie Walker revealed the “lightest-ever glass bottle” weighing just 180g for their limited edition run of 888 Johnnie Walker Blue Label bottles.
WHY IT MATTERS: While the product showcases luxury, it is a low-carbon bottle. The goal was to create a lightweight bottle to lower carbon emissions associated with packaging, aligning with the company's goal of zero carbon emissions across its direct operations in the next few years.
WHO: Rocket Industrial
WHAT: Rocket Industrial has been Certified as a Great Place to Work for the ninth year in a row! This prestigious award is based entirely on employee feedback.
WHY IT MATTERS: Being awarded with a Great Place to Work certification for the ninth consecutive year shows our company culture, and ensures it’s a great place to work!
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
