This Month in Packaging... [August 2022]

Packaging News August 2022

Welcome to the August edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.

From active packaging extending cheese shelf life to a peel-and-stick solution for edge protection, here are five things that caught our attention this month.

Starbucks Debuts New Packaging After 10 Years

Starbucks Bags

WHO: Starbucks

WHAT: For the first time in 10 years, Starbucks changes its whole bean packaging design to reflect on the people, moments, and experiences associated with each blend.

WHY IT MATTERS: As a recognizable brand around the world, each redesign conveys a unique story about the origin and flavor of each whole bean bagged coffee while giving customers the same coffee to enjoy.

Peel-&-Stick Solution for Edge Protection

EBoard Protective Packaging

WHO: Great Northern Laminations

WHAT: As eCommerce sales continue to grow, the risk for product damage during transit also rises. Because of this, Great Northern Laminations developed EBoard, an easy peel-and-stick eCommerce package protection that reduces damage.

WHY IT MATTERS: Bulky and heavy items are experiencing a 20% damage rate, costing companies more in labor, shipping expenses, and product replacement.

Active Packaging Extends Cheese Shelf Life

Cheese Packaging


WHAT: In conjunction with partner companies, Europe’s AIMPLAS developed a value-added packaging solution that can come from whey, a cheese processing byproduct. This functional coating will transform this byproduct of cheese manufacturing into new value-added products.

WHY IT MATTERS: Over 19 million tons of cheese are produced worldwide each year, creating an estimated 45 million gallons of whey. By applying this natural antimicrobial coating from whey to plastic film, the shelf life of cheese will extend by 25-50%.

Garden Shops Integrating Packaging Machines

Plant Packaging

WHO: Garden Shops

WHAT: Garden shops are investing in packaging machines, such as labelers and automatic baggers, to maintain hygiene standards, increase efficiency, reduce waste, and expand variety. 

WHY IT MATTERS: These types of machines are also designed for the footprints of small garden shops and after the initial costs of implementation, costs are relatively low. By saving time and money, shop owners can provide a better customer experience.

Rocket Industrial Recognized as a Great Place to Work

Great Place to Work Certification

WHO: Rocket Industrial

WHAT: We are excited to announce that we have been recognized as a Great Place to Work for the seventh year in a row! Great Place to Work is the global authority on workplace culture, employee experience, and leadership behaviors.

WHY IT MATTERS: 57% of employees at the average US-based company say their company is a great place to work, compared to 86% of Rocket Industrial employees.  

Submit to the Monthly Packaging Wrap-Up

Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!

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