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Welcome to the August edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From Fanta partnering with Beetlejuice for a limited edition flavor to Walmart launching new depacking technology, here are five things that caught our attention this month.
WHO: Fanta & Warner Bros. Pictures
WHAT: Fanta and Warner Bros. Pictures partnered to create a limited-edition “Beetlejuice” flavor beverage. The cans will have a complete makeover including different characters from the upcoming sequel, along with a QR code for a chance to win exclusive physical and digital experiences, including movie tickets.
WHY IT MATTERS: Partnering with other companies can draw more attention to products. Not only does a redesign help your product stand out, but including promotions will increase engagement overall.
WHO: Walmart
WHAT: Through a partnership with organics recycler Denali, Walmart is expected to increase the volume of potentially reusable organic content by more than 60%. Denali’s depackaging and recycling process picks up food from participating operations and sorts it into the appropriate depackaging equipment, then the materials are processed with the help of grinders, blowers, and separators. The organic waste is then funneled on one side and the packaging on the other.
WHY IT MATTERS: Of the food waste generated by retail in 2022, 51% went to landfill and 39.5% went to compost or anaerobic digestion. Employees often violate the manual process of depackaging food waste but by allowing retailers to put all their packaged food waste in a bin, stores are increasing their organic recycling rate.
WHO: Coca-Cola & Oreo
WHAT: Coca-Cola and Oreo are partnering to create an Oreo Coca-Cola sandwich cookie and a Coca-Cola Oreo zero-sugar beverage. These two limited edition products will be available in grocery and convenience stores starting in September.
WHY IT MATTERS: Few brands are as popular as Coca-Cola and Mondelēz International’s Oreo around the world, and as consumers look for new novel offerings, the two are hoping that their partnership will generate an even larger buzz together.
WHO: 7UP
WHAT: 7UP recently revealed its first total brand design refresh since 2014. The updated designs focused on modernizing the signature visual elements to represent the crisp, clean lemon-lime taste and fun personality of the soft drink.
WHY IT MATTERS: In highly competitive categories like carbonated soft drinks, it is important to effectively capture consumer attention and drive conversions. By improving its on-shelf presence, 7Up aims to convey its value to consumers.
WHO: Rocket Industrial
WHAT: We have officially launched a Rocket Industrial TikTok account! Follow us on our journey to sharing packaging industry knowledge and get an exclusive behind-the-scenes look at our business.
WHY IT MATTERS: By expanding our social media reach, we hope to connect with more people interested in the packaging industry and share content that resonates with them.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
