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This Month in Packaging... [January 2023]
This Month in Packaging... [January 2023]
Welcome to the January 2023 edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From connecting music to recycling to energy savings on packaging lines, here are five things that caught our attention this month.
Connecting Music to Recycling
WHO: Coca-Cola
WHAT: In collaboration with legendary music producers Mark Ronson and Madlib, Coca-Cola is showcasing the parallels between recycling sounds and beverage bottles through “Recycled Records”. As Coca-Cola switched from their signature green bottles to clear PET, the recyclability increased, this new creative concept helps to explain the story.
WHY IT MATTERS: Green PET bottles are typically recycled into single-use items like clothing and carpeting as they are separated during the sorting process to avoid discoloring of food-grade packaging. Clear PET bottles can be made into new food-grade bottles, creating a closed-loop recycling process.
Dynamic Pricing with Smart Packaging
WHO: METRO
WHAT: German supermarket METRO uses smart packaging to track expiration dates on fresh foods to experiment with dynamic pricing. As the product approaches the expiry date, the price becomes discounted.
WHY IT MATTERS: This dynamic pricing incentivizes consumers to purchase items close to their expiration date, reducing the amount of food thrown out by supermarkets. While testing this technology, there was a 15.3% decrease in food waste.
Viva Magenta Announced as Pantone’s Color of the Year
WHO: Pantone
WHAT: Pantone explains Viva Magenta as a brave and fearless color that promotes strength and optimistic celebration. This color also is rooted in nature, promoting sustainability.
WHY IT MATTERS: As the color of the year is announced, it has the capability of driving design for the upcoming year.
Energy Savings on Packaging Lines
WHO: Packaging Industry
WHAT: Improving energy savings in a packaging line starts with looking at the key areas of energy use, motors, heat, air and pneumatics, and water. Inefficient motors, controlling hot melt systems, wasted energy from pneumatic air, and using too much water for sanitation is important to monitor to ensure energy is not wasted.
WHY IT MATTERS: As energy costs increase, it is important to know how much energy your packaging line is using and how much energy is being wasted. Implementing changes such as dry clean sanitation and using a cool melt glue can decrease energy costs.
Strapping eBook & Calculator
WHO: Rocket Industrial
WHAT: We have created a strapping ebook and strapping break strength calculator for consumers to use as resources when selecting strapping products.
WHY IT MATTERS: Understanding strapping can be complex, but our strapping resources provide information on strapping uses and terminology, the difference in strapping materials, and selecting a strapping tool.
Submit to the Monthly Packaging Wrap-Up
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
