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Welcome to the January 2024 edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging-related content that catches our eye.
From packaging for visually impaired shoppers to Fuzzy Peach announced as Pantone's color of the year, here are five things that caught our attention this month.
Who: Be My Eyes & Unilever
What: Unilever is trialing Be My Eyes technology that aids consumers who are visually impaired with its Colman’s Singapore Noodles Meal Maker. By simply scanning the Accessible QR (AQR) codes, shoppers are connected with volunteers or AI chatbots that explain product details, directions, recycling information, and more.
Why It Matters: With over 285 million blind and low-vision consumers in the world who purchase the same products as everyone else, this technology makes product information more accessible. If successful, Unilever will incorporate the AQR codes and technology into more of their brands throughout 2024.
Who: Pantone
What: This year’s Pantone color of the year is Peach Fuzz. The velvety, gentle peach tone captures the desire to nurture ourselves and others by enriching the mind, body, and soul.
Why It Matters: The announcement is the 25th anniversary of Pantone’s color of the year, an event that inspires a range of industries, from fashion and interior design to packaging and multimedia design.
Who: Cheerios
What: To celebrate five years of Happy Heart Shapes, Cheerios is launching special edition boxes featuring names of those who inspire consumers to make heart-healthy choices. The boxes have names like Mom, Friend, Family, and Grandparents in both English and Spanish and are available nationwide throughout February. Personalized boxes can also be purchased.
Why It Matters: In honor of American Heart Month, this new packaging design will remind consumers to take care of their hearts not only for themselves but those who mean the most to them.
Who: Packaging Industry
What: New packaging trends will begin to emerge in 2024. It is predicted that the top trends will include packaging that is interactive, discreet but deluxe, focuses on hyper-contrasting colors, and creates nostalgia.
Why It Matters: Packaging not only showcases products, but connects brands to customers, creates differentiation between products, and helps companies stand out in a crowded market.
Who: Rocket Industrial
What: Members of the Rocket Industrial team contributed to the ten-day Feed My Starving Children’s FargoPack event held in Fargo, ND.
Why It Matters: This event resulted in over 27,000 volunteers packing 9,712,224 meals, which will provide a meal for 26,608 children each day for a year!
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
