Welcome to the February 20223 edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From packaging scoring at Super Bowl LVII to curbside recyclable frozen food packaging, here are five things that caught our attention this month.
WHO: Beauty Industry
WHAT: Single-use plastic packaging in the beauty industry has been under scrutiny for a long time. Purpose-driven beauty companies are switching to aluminum, glass, plant-based materials, or refillable packaging to meet consumer demand for more sustainable options as 72% of consumers say sustainability is important to them when making a purchase.
WHY IT MATTERS: Sustainability can make or break consumer brand loyalty for beauty products. In fact, only about 5% of plastic was recycled in 2021, compelling beauty companies to find packaging alternatives.
WHO: Super Bowl Advertisements
WHAT: After years of packaging sustainability being at the forefront, this year’s Super Bowl ads focused more on packaging design and functionality. E.l.f. Cosmetics presented the Power Grip Primer tubes as a way to control the amount of product used, M&M’s reimagined its packaging to feature Ma&Ya's Candy Coated Clam Bites, and Pringles continued to focus on the can design for packaging chips.
WHY IT MATTERS: With more than 113 million viewers, Super Bowl LVII provided the second-highest audience in Super Bowl history. By focusing on packaging, brands convey that a product’s packaging can be just as important as the product itself.
WHAT: ProAmpac has launched the ProActive Recyclable Paper-1000, a curbside recyclable paper-based solution for conventional multi-material laminates. This heat-sealable product is best suited for frozen foods such as ready-to-eat meals and vegetables.
WHY IT MATTERS: As more brands demand paper-based sustainable packaging solutions, this product provides a sustainable solution while not sacrificing performance. It can also run efficiently on existing filling equipment.
WHAT: Packsize announced the revolutionary X5 fully automated erected box system that produces ready-to-pack, right-sized erected boxes at industry-leading speed.
WHY IT MATTERS: The X5 system delivers up to 600 boxes per hour. Additionally, by creating the right-sized boxes for products, 66% more boxes can fit on freight and delivery carriers.
WHO: Rocket Industrial
WHAT: Our demo & used equipment category offers savings of up to 15% on select equipment. These machines are thoroughly inspected and tested by our service technicians. Rocket Industrial has also partnered with Credit Key to provide simple monthly payment options for new packaging equipment.
WHY IT MATTERS: We strive to provide our customers with multiple payment options and product offerings to fit their packaging needs.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!