When starting a business, there are many factors to consider that could affect the success of your business. One factor that is often overlooked is packaging for your product offerings. Packaging for your business is not only important for building your product and brand but the overall success of your company. Here are 5 tips to ensure your packaging stays on budget and provides value to your customers.
Depending on where your product will be sold will help determine the type of packaging needed. If your business plans to ship products directly to consumers, then you may only need simple packaging to convey your product or brand’s key message. If your product will be displayed on store shelves, a visually compelling package will help your product and brand stand out.
Packaging is an important part of the growth of your brand and gaining loyal customers as 7 out of 10 consumers agree that the design of the product packaging influences their purchasing decision. For products being sold in brick-and-mortar stores, it is important to have unique, quality packaging that stands out from your competition and boosts your reputation. Our team of engineers, designers, and a large network of suppliers can help you find the best and most affordable solution for you.
Ensuring that your packaging can withstand the distribution and delivery process is vital when designing your packaging. The strength and structural integrity of your packaging need to perform well so your product arrives in top condition. From distribution tests, such as drop impact and compression, to material tests, like tension strength and environmental conditions, our packaging test lab experts conduct standard and customized tests to evaluate your packaging.
Especially for startups and small to medium-sized businesses, considering different aspects to keep costs under control is essential. Ordering larger quantities of packaging, such as boxes, can reduce costs but can come with storage problems. Rocket Industrial's vendor managed inventory program allows you to reduce your inventory by monitoring, sourcing, and replenishing your supplies so you will never run out of stock.
Automation solutions can be implemented into packaging processes of all sizes and are more affordable than you may think. From case sealers to stretch wrappers, adding equipment to your packaging line will enhance productivity, reduce material waste, and increase cost savings. Our team of packaging engineers can source equipment to meet your demands for speed, efficiency, and performance.
Not sure where to start on your packaging for your new business or startup? Contact our team of designers and packaging engineers for assistance in creating appealing, yet functional, packaging designs to elevate your brand.