Design & Testing

  1. Wrap Rage: Symptoms, Causes & Treatment Wrap Rage: Symptoms, Causes & Treatment
    Share:

    Wrap Rage: Symptoms, Causes, & Treatment

    Wrap rage, also known as packaging rage, is the common name for elevated levels of anger and frustration resulting from the inability to open packaging. It’s been reported that attempts to open packaging are actually the cause of approximately 6,000 injuries in the U.S. each year...

    Read more
  2. The Art of Packaging The Art of Packaging
    Share:

    The Art of Packaging

    The better the design of the packaging, the more likely it is that a consumer will buy it. This is where the handiwork of an experienced designer comes in...

    Read more
  3. Must-Follow Instagram Accounts for Packaging Inspiration Must-Follow Instagram Accounts for Packaging Inspiration
    Share:

    Must-Follow Instagram Accounts for Packaging Inspiration

    Instagram has emerged as a go-to social platform for creators and designers to share all sorts of different work. Here are some of our favorite Instagram accounts that feature cool and unique packaging solutions...

    Read more
  4. Creating Brand Engagement with Custom Packaging Creating Brand Engagement with Custom Packaging
    Share:

    Creating Brand Engagement with Custom Packaging

    Packaging is most often thought of as the bag, box, or jar seen on the shelf at a store, but packaging extends further. In packaging, every layer must compliment the others for the packaging design to be effective. The product packaging, what most people see in stores or online images, is highly important as that’s what most purchase decisions are influenced upon...

    Read more
  5. The Best Way to Protect Your Product? Design for Distribution The Best Way to Protect Your Product? Design for Distribution
    Share:

    The Best Way to Protect Your Product? Design for Distribution

    Effective packaging needs to protect the product while being cost effective. A simple statement, but often a complex and confusing process for many companies. Having full visibility of the distribution environment by tracing your product’s journey from production to consumption is crucial during packaging design...

    Read more