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The frozen food aisle is making a strong comeback as frozen food totaled almost $57 billion in sales last year, second in grocery sales to fresh produce at about $60 billion. Rocket Industrial has various options to ensure high-quality packaging of your frozen foods.
Frozen food is purchased from nearly all consumers. Shoppers have started to buy frozen foods with a specific day in mind that they will prepare the frozen meal, indicating that frozen food is becoming a more deliberate buy instead of an impulse buy.
From breakfast to dinner and everything in between, frozen foods allow for convenience and variety, leading to more unplanned purchases. The more engagement there is between shoppers and frozen food brands in the aisle, the more likely purchases are to be made.
Custom brand pouches and standup bags offer both convenience and a strong branding opportunity. Frozen food packaging must be able to protect contents from elements such as air and moisture but in a harsh environment, so custom pouches that contain multiple barriers can often be an ideal packaging option. We can help design the best packaging for your food product.
The British Retail Consortium (BRC) is the leading trade association for the UK food industry. Although the BRC food safety standard began in the UK, it is now recognized as a global standard and considered a total quality management benchmark. To further our commitment to our customers and assure the quality of our products, our Wausau facility has achieved BRC certification.
Clients relying on Rocket for food contact packaging can expect products that follow a secure audited BRC certified supply chain that follows the Global Food Safety Initiative (GFSI) scheme. Learn More
Contact our packaging specialists to get started.