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January 22, 2019 9:54:07 AM CST

How to Choose the Right Packaging Materials

How To Choose The Right Packaging Materials

The packaging material you choose often becomes the line between product loss and product profit, so making the wrong choice can be detrimental to your bottom line. Not using the right material for your products can also cause underpackaging or over-packaging which leads to product damages or material waste...

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Posted By: Ashley Nalepka
Spotlight
June 19, 2018 1:36:04 PM CDT

The Best Way to Protect Your Product? Design for Distribution

The Best Way to Protect Your Product? Design for Distribution

Effective packaging needs to protect the product while being cost effective. A simple statement, but often a complex and confusing process for many companies. Having full visibility of the distribution environment by tracing your product’s journey from production to consumption is crucial during packaging design...

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Posted By: Ashley Nalepka
Innovations
June 1, 2018 3:56:51 PM CDT

Now Open: The Packlytics Packaging Test Lab

Now Open: The Packlytics Packaging Test Lab

Due to a shift in consumer shopping behaviors and heightened expectations from buyers, the ability to effectively package and deliver a product safely is crucial. A product’s packaging is just as much of a representation of a company as the product itself. This is why we have created the Packlytics Packaging Test Lab...

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Posted By: Ashley Nalepka
Spotlight
August 1, 2017 2:37:20 PM CDT

Engineering Success. Developing the Future of Packaging.

Engineering Success

Reducing costs and speeding up end of line assembly are goals for most manufacturers. Improving your packaging and your packaging systems takes the expertise of qualified engineers to develop the products that will work best for your project...

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Posted By: Ashley Nalepka
Spotlight
July 19, 2017 9:08:32 AM CDT

The Art of Packaging

The Art of Packaging

A great packaging design can drive your sales and build customer loyalty to your brand, while also attracting new customers in point of sale situations. It's pretty simple: the better the design of the packaging, the more likely it is that a consumer will buy it. This is where the handiwork of an experienced designer comes in...

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Posted By: Ashley Nalepka
Industry News
February 2, 2017 7:34:57 AM CST

Interview with Packaging Engineer Zach Deering

Interview with Packaging Engineer Zach Deering

At Rocket Industrial we talk and blog about many of the great things we do but not as often about the great people doing them. That leads me to our newest addition to the team. A young energetic personality that played rugby for UW Stout, snowboards out west, created shelf ready packaging to get pies safely to your door, and interviewed with us for over 3 months to get the job...

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Posted By: Ashley Nalepka
Industry News
January 18, 2017 10:59:33 AM CST

Can Better Packaging Drive Profit Dollars?

The Influence of Packaging and Brand Image

Effective packaging design has a major impact on brand image and sales, and there are few better examples of that than YETI. The premium coolers claim to be the ultimate in performance and durability, made to withstand any wild, epic adventure...

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Posted By: Ashley Nalepka
Industry News
January 26, 2016 9:43:16 AM CST

5 Upcoming Uses for VR in Manufacturing

5 Upcoming uses for VR in manufacturing

With the retail version of the Oculus Rift beginning its pre-order sales and estimated shipment in May of this year, It’s hard not to get excited about Virtual Reality technology. Science fiction becoming science fact has been a common trend for most of us as we continue to see new innovative...

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Posted By: Jim Butch
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