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Welcome to the October edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From switching to a paper-based container to creating Boo Buckets to celebrate Halloween, here are five things that caught our attention this month.
WHO: Vital Proteins
WHAT: Vital Proteins is switching from plastic to paper canisters for their powdered collagen peptides. This new canister is made from 80% paper.
WHY IT MATTERS: This packaging change provides a recyclable product and reduces the company’s use of plastic by 4 million pounds, making the packaging industry more sustainable one product at a time.
WHO: Nestlé
WHAT: Nestlé is launching a new 100% recyclable paper-based carton for Quality Street sweets for Christmas. The redesign also allows more boxes to fit on a pallet, helping reduce CO2 emissions significantly.
WHY IT MATTERS: Holidays significantly impact the packaging industry, driving demand for innovative designs and sustainable solutions. Creating attractive, eco-friendly packaging not only enhances customer appeal but also supports long-term industry growth.
WHO: Major CPG Companies
WHAT: Many CPG companies such as Amazon, Coca-Cola, and Unilever have set sustainability goals and pledges to help reduce carbon emissions. These pledges focus on reducing greenhouse gas emissions, materials used in packaging, and carbon emissions of packaging machinery suppliers.
WHY IT MATTERS: Sustainability commitments from major CPG companies drive essential shifts toward reducing the environmental impact of packaging. These efforts set industry-wide standards and encourage global environmental responsibility.
WHO: McDonald's
WHAT: Celebrate your Halloween with a Boo Bucket from McDonalds! These limited-edition Boo Buckets come with a Happy Meal and can be used for trick-or-treating.
WHY IT MATTERS: Boo Buckets not only bring nostalgia but also provide a functional, reusable item for trick-or-treating, aligning with both fun and sustainability. Engaging items like these create memorable customer experiences, encouraging repeat visits and brand loyalty.
WHO: Rocket Industrial
WHAT: This month we attended the MinnPack and Manufacturing First trade shows. At these shows, we held booths offering the latest sustainable and efficient packaging solutions.
WHY IT MATTERS: Attending trade shows like MinnPack and Manufacturing First is crucial for showcasing Rocket Industrial's latest innovations. These events provide opportunities to connect directly with industry professionals, engage potential clients, and build brand recognition.
WHO: Zenith
WHAT: Rocket Industrial has launched Zenith, our exclusive private-labeled packaging line, tailored to meet the needs of your business with quality and cost savings. The Zenith line currently includes hand and machine stretch wrap and polyester strapping, with more private-labeled product lines planned to be released over the next few years.
WHY IT MATTERS: Zenith offers a variety of stocked sizes and styles for every application. By keeping these products in stock, we help our customers avoid delays, maintain their supply chain efficiency, and keep costs low.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
