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Welcome to the November edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From Sprite's remixed holiday campaign to Mattel's "Wicked" packaging, here are five things that caught our attention this month.
WHO: The Coca-Cola Compan
WHAT: Sprite is bringing back its beloved winter-spiced cranberry drink this year and remixing the classic holiday tale Twas the Night Before Christmas with Minnesota Timberwolf Anthony Edwards as “Anta Claus.” The packaging is also refreshed with a custom font that conveys the spirit of community through its tightly woven-together look, emphasizing the importance of connection during the holiday season.
WHY IT MATTERS: Since 2013, Sprite has offered limited-edition holiday flavors and wants this year’s campaign to recruit a new generation of Sprite drinkers while bringing back loyal fans.
WHO: The Campbell’s Co.
WHAT: When Campbell Soup Co. changed its company name to The Campbell’s Co., consumers wondered if the iconic packaging would be the next to change. The company’s president Mark Clouse confirmed “The iconic red-and-white Campbell’s soup labels that consumers love will be on shelves forever.”
WHY IT MATTERS: Although Campbell’s soup labels have been refreshed over the years, the design has been consistent and recognized by generations for its convenience.
WHO: Arthritis Foundation & Target
WHAT: Arthritis affects nearly 60 million adults, making it difficult to perform daily tasks like opening a package or medication. By partnering with Target, the Arthritis Foundation is designing innovative packaging to help ease the pain of those with chronic pain and limited mobility.
WHY IT MATTERS: Thoughtful packaging design can make a real difference for the millions of people living with arthritis. By addressing everyday challenges like opening packages, this initiative promotes inclusivity, independence, and improved quality of life for those with chronic pain and limited mobility.
WHO: Mattel
WHAT: Mattel was forced to recall the entire “Wicked” dolls line due to a misprint on the packaging that led consumers to an adult website rather than more information about the new film release.
WHY IT MATTERS: A simple packaging mistake, like a printing error, can have significant consequences. Double-checking products before release is an important step to prevent errors that could lead to reputational damage, legal challenges, and the loss of consumer confidence.
WHO: Rocket Industrial
WHAT: The SQF Program is a Global Food Safety Initiative (GFSI) recognized by retailers, brand owners, and food service providers worldwide to ensure Food Safety Codes are met in all sectors of the food supply chain. To confirm our commitment to safety and quality, our Wausau facility has achieved the highest grade of excellence during its first SQF Audit with a 98/100 score.
WHY IT MATTERS: By achieving this certification, we have positioned ourselves as a best-in-class supplier and provide peace of mind that we care about the safety of your product, the safety of your customers, and a secure supply chain.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
