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Welcome to the May edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From digital printing of beverage cans to twist on refill packaging, here are five things that caught our attention this month.
WHAT: A partnership between Velox and Crown Holdings developed a digital printing system for beverage cans to replace shrink sleeves and labels. Once artwork is uploaded to the system and set to print, the seamless 360° printing with no slit or overlap allows for printing within minutes.
WHY IT MATTERS: Digital printing is forecasted to reach $17.5 billion by 2026. With no minimum quantity required to print, the ability to print on demand eliminates overproduction and speeds up time to market.
WHAT: Sustainable shoe brand Kengos uses a ship in own container (SIOC) shoebox to avoid the ‘box within a box’ experience. The corrugated SIOC shipper is printed in three colors and has a tear strip that references the product’s stitched design to create a unique box opening experience.
WHY IT MATTERS: Once unboxing is complete, the packaging will be recycled almost immediately, so it was important to Kongos to make a big first impression.
WHAT: An 80-dog photo shoot was the first step to updating Milk-Bone's branding strategy to mimic the exciting moment a dog looks up for a treat. Customers can also order custom treat boxes with their dog’s picture.
WHY IT MATTERS: This visual update had to retain the essence of the Milk-Bone brand while enhancing package engagement at the shelf. The concept of ‘Life’s More Fun with a Dog’ captures consumer emotion, the leading sales factor for the pet industry.
WHO: Weener Plastics
WHAT: With a twist of the wrist, the twist-and-click refill system by Weener Plastics conveniently screws onto bottles and after a click, releases the concentrate without a mess. This refill bottle with a child-safe cap requires no secondary packaging.
WHY IT MATTERS: Concentrated product formulas are an effective way to reduce the environmental impact by using refillable containers. These concentrate containers reduce plastic usage by 75% and 97% less water is transported.
WHO: Rocket Industrial
WHAT: After being postponed the past couple of years, the annual Rocket Industrial sales meeting was brought back this year in Wausau, Wisconsin. After a day of golf, we held a reverse trade show for our vendors to learn more about our growing team.
WHY IT MATTERS: This meeting is a chance for our vendors to educate our team on new products and projects so we can bring new innovations to our customers.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!