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Welcome to the May edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From Capri Sun releasing a larger version of the iconic pouches to OREO promoting fans' love for Star Wars, here are five things that caught our attention this month.
WHO: Capri Sun
WHAT: Driven by customer requests, Capri Sun recently released 96-ounce bottle versions of Capri Sun’s fan-favorite juice. The bottles will still show the silver pouch version on the logo as it will forever be the face of the brand. These bottles are packaged in recycled plastic and are fully recyclable.
WHY IT MATTERS: The new bottle of Capri Sun allows people of all ages to enjoy it even if they have outgrown the size of the single pouch. It’s great for parties, and gatherings, and is equivalent to 32 smaller pouches in one bottle.
WHO: OREO
WHAT: To promote fans' love for the movie Star Wars, OREO has released a limited-edition package promoting two different color cremes that symbolize either the dark side (red) or the light side (blue) of the Force. Both packages are wrapped identically in their Star Wars-themed multi-laminated flexible film, making it a fun experience to see which side you’ve received. On each cookie, you will find designs of the characters in Star Wars depending on which side of the Force you open.
WHY IT MATTERS: Since both packages of each Force are wrapped identically, the consumer's fate is decided by which pack they purchase. Bringing two fan favorites together creates a fun and memorable experience with your friends and family.
WHO: Ozzi and Eco-Products
WHAT: Container brand Ozzi, and Eco-Product a zero-waste certified B corp, have partnered to expand a reusable plastic container program to help reduce food service costs and waste. The containers are made from BPA-free polypropylene and about 30% recycled material.
WHY IT MATTERS: Most containers get thrown away after use ending up in landfills and oceans. Ozzi has created machines at customer locations to ensure container return estimating that its reuse system has saved roughly 35 million containers from ending in landfills and oceans.
WHO: Q-tips
WHAT: As Q-tips celebrated its 100th anniversary, it wanted to release a new packaging design representing more colors on the boxes instead of the classic blue and white design. The redesign includes more than 10 products using colors like pink, orange, and gold.
WHY IT MATTERS: Releasing a new design helps better differentiate the products and benefits on the shelf for customers.
WHO: Rocket Industrial
WHAT: The annual Rocket Industrial sales meeting was hosted in Wausau, Wisconsin, and included a day of golf at a local golf course. We held a reverse trade show with our vendors and celebrated vendor and sales team accomplishments.
WHY IT MATTERS: This meeting is a chance for our vendors to educate our team on new products and projects while recognizing our top vendors and internal achievements.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
