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Welcome to the March 20223 edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From a smart jar indicating refrigerator temperature to Pepsi's new logo, here are five things that caught our attention this month.
WHO: Hellmann's
WHAT: Hellmann’s is testing a smart jar design that uses temperature-sensitive ink to indicate refrigerator temperature. This design will reveal a new design on the jar when the temperature is below 5° Celsius.
WHY IT MATTERS: Hellmann’s wants this design to reduce food waste as certain foods can last up to three days longer if the temperature is set below 5° Celsius. With more than 4.5 million tons of food wasted annually, correct refrigeration can help reduce that number significantly.
WHO: Pepsi
WHAT: Pepsi’s new logo showcases a bold typeface with an updated color pallet to highlight the zero-sugar line. With a black font and border, the logo is the center of the company’s new pulse campaign, which will debut this fall in North America.
WHY IT MATTERS: Through its 125-year history, Pepsi has become a bold and confident brand and the modern elements of the new logo provide a signal for what’s to come in the future.
WHO: Pentel
WHAT: After three years of development, Pentel has introduced a plastic-free all-paper Paperblister as an alternative to the previous plastic blister packaging. The new plastic-free packaging was introduced with Pentel’s most popular pen, the RSVP, and will continue to replace the packaging with more SKUs.
WHY IT MATTERS: With 85% of Pentel’s products being refillable, reimagining the packaging to be more sustainable was an easy decision. The new packaging also makes the product and the brand stand out on retail shelves.
WHO: ProMat
WHAT: From autonomous forklifts to case handling robots, many of the 1,000-plus exhibitors at ProMat 2023 showcased their robotics. Out of all of the exhibitors, Agility Robotics’ Digit, a bipedal robot, was the winner of ProMat’s Best New Innovation Award.
WHY IT MATTERS: Companies continue to focus on robotic advancements as the need for automation continues to grow. Robots not only combat labor shortages but also reduce workplace injuries and provide time savings.
WHO: Rocket Industrial
WHAT: We have launched our equipment manuals landing page where users can find manuals for a variety of packaging equipment.
WHY IT MATTERS: This page allows our users to quickly find and download equipment manuals, saving valuable time.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
