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Welcome to the March 2024 edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From Keurig's new K-Rounds to popcorn celebrating an extra chromosome, here are five things that caught our attention this month.
WHO: Keurig
WHAT: Plans for new K-Rounds coffee pods have been released by Keurig to eliminate plastic waste. The pods will be made of coffee beans that are pressed and wrapped in a plant-based coating and will work with the new Alta brewer machine.
WHY IT MATTERS: Keurig changed coffee consumption 30 years ago by introducing a single-cup coffee system, and their innovations continue to redefine the way consumers brew coffee.
WHO: Prospector Popcorn
WHAT: For the second year, Prospector Popcorn launched a limited-edition popcorn flavor called Down to Sparkle in celebration of World Down Syndrome Day (WDSD) on March 21st. The hand-drawn stand-up pouch incorporates Down Syndrome awareness colors, yellow and blue, and the popcorn has 21 ingredients as a nod to the special chromosome.
WHY IT MATTERS: As a non-profit dedicated to providing competitive and inclusive employment to people with disabilities, Prospector Popcorn uses this limited-edition popcorn to bring awareness to people with disabilities.
WHO: Consumer Packaged Goods Companies
WHAT: As companies adjust or add pack sizes to consumer preferences, line and equipment changes also need to be made and packaging tends to be less sustainable. The smaller package sizes typically require manufacturing equipment to use mixed material packaging, limiting recyclability for snack wrappers.
WHY IT MATTERS: Cost and portion control are just a couple of the factors driving consumers toward smaller pack sizes. Value-conscious consumers still seek family sizes or multipacks to provide lower cost per ounce, so by offering multiple sizes, companies try to provide multiple pricing options for customers.
WHO: LSINC
WHAT: A direct-package printing technology from LSINC allows for premium-quality packaging for small brand owners that need low volumes while decreasing cost and waste. The direct-to-object printing technology prints directly on bottles and cans, eliminating the need for labels.
WHY IT MATTERS: Instead of needing to buy and stock multiple custom bottles, small companies reduce overhead expenses such as warehousing, while still providing quality packaging.
WHO: Rocket Industrial
WHAT: In honor of Women’s History Month, a few of our female employees shared their experiences as women in the packaging industry.
WHY IT MATTERS: Women makeup 47% of workers in all industries, yet only 35% of packaging and processing jobs are filled by women and only about 23% of packaging engineers are women. Despite this, we are proud that women are represented in every department at Rocket.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
