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Welcome to the June edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From 100% rPET shower oil bottles to new and improved aluminum water bottles, here are five things that caught our attention this month.
WHO: L’Occitane Cosmetics
WHAT: European companies are collaborating to produce 100% rPET shower oil bottles made from enzymatically recycled materials. By partnering with Carbios, who use bio-recycling technology, they were able to deconstruct the parts of the original bottle that couldn’t be recycled and re-polymerize them into new fully recyclable PET resins in Europe.
WHY IT MATTERS: This approach optimizes environmental benefits and the life cycle analysis of each product reducing waste and CO2 emissions tremendously.
WHO: BlueTrition Brands
WHAT: Inspired by ‘Earth Month’, BlueTriton Brands is offering 25 fl oz aluminum bottles across five of its brands. Their goal is to create 100% recyclable, reusable, and compostable packaging designs to aim towards better sustainability.
WHY IT MATTERS: As most water bottles are known for being plastic, BlueTrition Brands is taking the next step towards better sustainability and working towards helping our planet one step at a time.
WHO: Canada Dry
WHAT: Fan-favorite Canada Dry released a new packaging design for the first time in 14 years. The new packaging design represents relaxation and comfort while keeping familiar brand elements. The crown and shield hold a long-standing history on the ginger ale so it was important to make them more modern and timeless.
WHY IT MATTERS: As this 120-year-old brand has been around for as long as we can remember, it’s important for it to compete with others as new designs and competition arise. This way its on-shelf presence stands out reminding others of its relax and unwind effect.
WHO: Club Coffee
WHAT: Club Coffee is one of Canada’s largest coffee roasters and packaging solutions providers. To better promote Club Coffee’s brand, they are now offering compostable single-serve coffee packaging while continuing their journey with AromaPak paper-based canisters for whole bean and ground coffee.
WHY IT MATTERS: With Club Coffee ensuring recyclability and sustainability impacts, they were able to form results that show 91% less carbon and reduce the use of plastic by 50% compared to bags. They also use 90% fewer transport emissions than traditional metal or plastic cans.
WHO: Rocket Industrial
WHAT: Rocket celebrated National Take Your Dog to Work Day on June 21st. Our paw-friends got to experience a day in the life at Rocket while getting lots of friendly hellos around the office!
WHY IT MATTERS: Celebrating Take Your Dog to Work Day can contribute to a happier, healthier, and more positive workplace.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
