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Welcome to the July edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging-related content that catches our eye.
From flexible packaging innovations to limited-edition designs, here are five things that caught our attention this month.
WHO: The Flexible Packaging Association
WHAT: The FPA’s annual Achievement Awards competition recognizes students working to become the next generation of packaging engineers and designers. For the 2024 competition of creating innovative flexible packaging, UW-Stout took first place for their Pringles Side Opening Pouch concept. It features a flip stand feature and a re-sealable pouch with nitrogen-filled cushioning to help prevent the chips from being crushed.
WHY IT MATTERS: UW-Stout is home to many alumni at Rocket Industrial. Winning this competition is a powerful acknowledgment for students. It demonstrates innovative ideas and addresses real-world packaging issues while gaining hands-on experience for growing opportunities to understand the packaging industry better.
WHO: Coca-Cola
WHAT: To promote the Olympic Games Paris 2024, Coca-Cola is adding the Olympic rings and a USA flag to the cans. The design also pairs with a mobile experience that can be unlocked on the company's website. Coca-Cola has been a proud advertising partner of the Olympic Games since 1928.
WHY IT MATTERS: Coca-Cola likes to support things their consumers care about and are passionate about, especially the pinnacle sporting event, the Olympic Games. The company also collaborated with three French artists to design limited-edition cans that show hands and arms in an embrace. “The campaign celebrates the power of sports to unite people."
WHO: Dole Packaged Foods
WHAT: Dole’s Packaged Foods is releasing a new sustainable approach to eliminate plastic packaging. The new package container and lid are made from Forest Stewardship Council (FSC)-certified paperboard. Switching to paper bowls will eliminate 130 metric tons of plastic annually.
WHY IT MATTERS: This new packaging will help support Dole’s goal of moving to zero fossil-based plastic packaging, and optimize recyclability while reducing waste of packaging.
WHO: Tropicana
WHAT: Tropicana takes an opportunity to blend modern iconicity with its decades of heritage in its packaging redesign. This takes the iconic symbol, a whole orange with a red-and-white straw, and amplifies it with authenticity including hand-drawn illustrations of oranges and a photograph of the original grove.
WHY IT MATTERS: Transforming the iconic brand makes its products stand out on the shelf and builds a more emotional connection with consumers and Original Orange Juice.
WHO: Rocket Industrial
WHAT: Rocket Industrial offers a $25,000 scholarship that will be offered in different increments based on grade point average to students at the University of Wisconsin-Stevens Point at Wausau.
WHY IT MATTERS: These scholarships will help students achieve their educational goals and conveniently earn degrees according to their interests and career goals.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
