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Welcome to the February edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap up of packaging related content that catches our eye.
Even though February was a short month, it wasn't short on packaging news! Here are five things that caught our attention this month.
WHO: Olive
WHAT: Olive is changing the way eCommerce purchases are being delivered by consolidating deliveries to reduce waste and carbon emissions. Simply order from any of Olive’s retail partners, and Olive will consolidate orders to be delivered once a week in one of their sustainable shippers.
WHY IT MATTERS: By partnering with over 100 major retailers, Olive’s free service ensures proper recycling of product packaging while significantly reducing last-mile emissions. To end single-use packaging, Olive strives to closely partner with their retail partners to change traditional eCommerce shipping.
WHO: McDonald’s
WHAT: After several years of focusing on brand evolution, McDonald’s will begin rolling out its revamped packaging design across the U.S. over the next 24 months. As a global brand, McDonald’s wants its packaging to communicate joyful moments no matter the region or language while being a coherent part of the brand experience.
WHY IT MATTERS: As part of broader brand evolution, the packaging redesign reflects the fresh ideas coming from McDonald’s, such as smart kiosks and menu innovations. The creative design allows for each unique menu item to speak for itself and capture the truly iconic nature of the brand.
WHO: Domtar
WHAT: As one of the winners of the Beyond the Bag Challenge, Domtar’s winning submission is a 100 percent cellulose fiber-based bag that has many of the benefits of plastic while being curbside recyclable and long-term biodegradable.
WHY IT MATTERS: With rising concerns about plastic waste, the single-use plastic bag has retailers looking for an alternative solution. Unlike other plastic bag alternatives, Domtar’s bag is stretchable and puncture-resistant while more lightweight than conventional paper bags.
WHO: Betterbin
WHAT: The Betterbin app is a recycling education app that helps local residents properly recycle. Users simply scan UPC barcodes or search for products to receive detailed recycling or disposal instructions based on local guidelines.
WHY IT MATTERS: Headquartered in Wausau, WI, it is important for Rocket Industrial to sponsor local initiatives that focus on sustainability. As we strive to Package With Less, it is our responsibility to divert as much recyclable packaging from landfills as possible.
WHO: Rocket Industrial
WHAT: At the beginning of February, Rocket Industrial launched our new B2C experience. The launch of our B2B website will follow.
WHY IT MATTERS: To be truly innovative, our new eCommerce experience and resources must reflect this. Our enhanced website offers upgraded features, including our revamped resource center, an easier way to connect with us, and a new shopping experience.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
