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Welcome to the April edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging related content that catches our eye.
From Tide's revolutionary new tile to limited edition Pop-Tarts packaging, here are five things that caught our attention in April.
WHO: Tide
WHAT: Driven by consumer insight and sustainability, Tide has launched a new form of laundry detergent named Tide evo. The laundry tile is made from six layers of 100 percent concentrated cleaning ingredients in each fiber which dissolves upon contact with water. The fiber tiles are packaged in certified recyclable paper, eliminating the need for plastic bottles.
WHY IT MATTERS: Over years of research, Tide evo has created a sustainable and convenient laundry detergent option that eliminates unnecessary liquids and fillers.
WHO: Pop-Tarts
WHAT: To promote the upcoming Netflix movie Unfrosted, a story of cereal rivals Kellogg's and Post racing to change the face of breakfast, Pop-Tarts created limited edition “Trat-Pops” packaging. “Trat-Pops” is a typo that will be explained when the movie is released on May 3rd.
WHY IT MATTERS: Pop-Tarts has been at the center of American culture, and coincidentally, Unfrosted is being released as Pop-Tarts celebrates its 60th anniversary. Retailers are encouraging fans to "Stream It. Eat It. We got you either way."
WHO: Nestlé
WHAT: Nestlé’s Nesquick ready-to-drink flavored milk drinks announced that the shrink sleeve on bottles can be recycled. This new sleeve technology is light-blocking and will allow for the cap, bottle, and sleeve to be recycled together.
WHY IT MATTERS: Most shrink sleeves on bottles need to be removed and then thrown away to make the bottle recyclable, which most consumers don’t do before recycling the bottle. Nestlé plans to apply the shrink sleeve technology to other bottled products, including its Coffee-Mate line.
WHO: Materne
WHAT: With over 140 years of experience as an applesauce producer, Materne expanded to the United States under the name GoGo squeeZe in 2008 and now owns 70% of the market share for pouched applesauce. To support company growth, a procurement system has been adopted that uses machine learning, game theory, and data science to help companies make fast and informed buying decisions.
WHY IT MATTERS: The procurement system allows suppliers to provide quotes and promotes competition by showing the average bid. Overall, through implementing procurement software, two carton suppliers have been added to Materne’s network, saving the company $1 million per year.
WHO: Rocket Industrial
WHAT: In celebration of Earth Day, Rocket handed out educational coloring books on how to keep our environment clean to our local library and children’s museum. We also are a proud event partner of the Ghidorzi Green and Clean, Wausau’s annual cleanup.
WHY IT MATTERS: By providing educational materials to children, we are helping them learn at a young age that is important to take care of our earth. The annual Ghidorzi Green and Clean has removed 37.62 tons of trash from the Wausau area.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
