Creating your own Rocket Industrial personal account has many benefits:
Running a small business involves countless decisions, and packaging is one of the most important. Your packaging is often the first thing customers notice. This is true whether you ship products across the country or deliver them in person. Packaging is more than just wrapping products, it’s about making a good impression, protecting your items, and showing your brand's identity. Whether you're just starting or looking to elevate your packaging game, these tips and tools can help.
Packaging for small businesses is more than a necessity; it's an opportunity. According to a recent study, 72% of consumers say packaging design influences their purchasing decisions. This makes packaging a key player in creating a memorable customer experience and building loyalty.
Your packaging tells a story about your brand. Sustainable materials may communicate eco-conscious values, while vibrant designs can convey excitement and creativity. Packaging is not just about looks. It also protects your products during shipping. This ensures your hard work arrives in perfect condition for your customers.
Here are some practical and creative ideas to enhance your packaging.
Eco-Friendly Options - Consider using biodegradable mailers or recyclable cardboard boxes to reduce environmental impact. Adding a note letting customers know your packaging is sustainable is also a great way to align with eco-conscious consumers.
Personalized Touches - Use custom-branded tissue paper, stickers, or thank-you cards to make your packaging stand out. Including a handwritten note is a common way to add a warm, personal touch that customers will remember.
Eye-Catching Labels - Custom labels can highlight your logo or product details in a polished, professional way.
Unboxing Experience - Take inspiration from popular unboxing trends on social media. Consider using branded tape, colorful packaging inserts, or unique box designs to make your product feel like a gift.
Investing in custom packaging doesn’t have to mean a huge expense. At Rocket Industrial, we offer many affordable options tailored for small businesses. Custom solutions help your brand stand out in a competitive market, foster customer loyalty, and even encourage repeat purchases.
Why Choose Custom Packaging?
What our small business customers are saying: "Love the way Rocket's service is extremely varied, can find any packaging solution! So thoughtful about the environment as well." - Andrea V. (via Trustpilot)
To set your business up for success, having the right packaging supplies on hand is essential. Always keep your packaging materials organized and stocked to streamline your shipping process. This ensures consistency in your customer experience and avoids unnecessary delays. Here’s a list of must-haves:
Boxes - Keep a variety of box sizes available to fit your products snugly. The right size reduces the need for excess void fill, saving money and materials.
Envelopes and Mailers - Lightweight, durable, and perfect for shipping non-fragile items like clothing or soft goods. Many eco-friendly varieties are available.
Protective Materials - Bubble wrap, air pillows, and kraft paper are excellent for ensuring your products arrive safely. Consider eco-friendly alternatives like recycled packing paper or biodegradable peanuts.
Tape - Branded packaging tape adds a touch of professionalism while securely sealing your boxes. Options like water-activated tape provide both a stronger seal and an eco-friendly alternative to plastic tape.
Labels - Clear, professional labels are crucial for both branding and logistics. From product labels to shipping labels, these small details make a big difference.
Navigating the world of packaging can be overwhelming, but these tips can help you make the best choices for your small business.
1. Start Small and Scale as You Grow - Begin with essential supplies and add more custom elements as your budget allows.
2. Balance Quality with Cost - High-quality packaging doesn’t have to be expensive. Look for options that provide value and durability without exceeding your budget.
3. Consider Your Brand Identity - Think about how your packaging aligns with your brand’s message. A minimalist aesthetic might call for neutral tones and clean designs, while a bold brand might opt for bright colors and dynamic patterns.
4. Prioritize Functionality - Don’t sacrifice protection for style. Choose materials and designs that safeguard your products during shipping and handling.
Many small business owners shy away from automation, assuming it’s too expensive or complex. However, entry-level packaging automation solutions are more affordable and accessible than ever, offering significant time and cost savings.
Why Automate?
Entry-level automation is a smart investment for small businesses looking to scale operations without adding complexity. These tools are designed for businesses like yours and we can help you find the right solution! From label dispensers to void fill systems, there's automation to help reduce material waste and pack times that fit your budget.
Featured Product: Tach-It WAT-E
The Tach-It WAT-E is a reliable and affordable (under $1,000!) electric water-activated tape dispenser designed to simplify your carton sealing process. It ensures a secure and sustainable seal for your packages with consistent tape length and minimal waste.
"We’ve been using over 20 Tach-It WAT-E units across our warehouse and they’ve been a game changer. These dispensers save our team hours each week. The water activated tape creates a much stronger seal compared to traditional plastic tape which has greatly improved the security of our shipments. We love that it’s a more sustainable option. Highly recommend them for any growing business!" - Mike R., Warehouse Manager
Packaging is an investment in your brand and your customer’s experience. Are you ready to get started? Contact us today for help with custom packaging solutions or shop our range of packaging supplies to take your packaging to the next level.
