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As packaging compliance requirements and retailer standards continue to evolve, businesses must ensure their packaging is not only functional and sustainable but also aligned with key mandates from major retailers and regulators. From Amazon’s prep-free guidelines to PFAS bans and traceability expectations, the rules are changing. Whether you're shipping directly to consumers or supplying major retailers like Walmart and Amazon, packaging compliance is essential to protect your brand, avoid penalties, and meet customer expectations.
Brands and suppliers distributing through Amazon must meet specific packaging requirements designed to reduce waste, minimize product damage, and streamline fulfillment processes. These standards are part of Amazon’s broader initiative to improve the customer experience while driving operational efficiency.
Amazon’s Packaging Programs
To participate in these programs, packaging must pass ISTA 6 testing, which simulates the shipping and handling environment in Amazon’s supply chain. This includes drop, vibration, compression, and environmental testing to ensure products arrive safely in their original packaging. In addition to structural requirements, Amazon also enforces strict labeling and barcode placement guidelines. Packaging must include scannable barcodes in the proper location, avoid covering critical information with tape or void stickers, and ensure barcode print quality meets GS1 standards.
To distribute through Walmart, suppliers must meet detailed packaging requirements focused on reducing environmental impact, improving supply chain efficiency, and enhancing the in-store and online customer experience. These standards are part of Walmart’s ongoing effort to streamline operations across its omnichannel retail network and align with broader sustainability goals.
Walmart’s Packaging Priorities
To meet these expectations, packaging must be durable, space-efficient, and labeled according to Walmart’s compliance standards. Structural design plays a critical role in shelf presence and damage prevention, while labeling must be clear, consistent, and compatible with Walmart’s distribution and inventory systems. Barcode placement and print quality are closely monitored to ensure fast and accurate scanning during shipping, receiving, and point-of-sale.
For private-label and third-party resellers, packaging must also align with Walmart’s branding and content guidelines to ensure uniformity across product categories. Failure to meet these packaging standards can result in shipment delays, financial penalties, or loss of shelf placement, making packaging compliance a key factor in long-term success within the Walmart supply chain.
Labeling standards are evolving with the upcoming GS1 Sunrise 2027 initiative, which encourages the transition from traditional 1D UPC barcodes to more advanced 2D barcodes like QR codes and DataMatrix. These codes can store significantly more information, including lot numbers, expiration dates, and manufacturing data, enhancing traceability and recall readiness. Retailers and manufacturers are beginning to adopt dual labeling to support both current and future scanning capabilities.
As 2D codes become the norm, packaging must meet stricter requirements for print quality, label placement, and scannability. Poor contrast, misaligned placement, or interference from packaging materials can lead to scanning issues in both retail and warehouse settings. Beyond logistics, 2D barcodes also enable greater consumer transparency by linking packaging to digital experiences or product verification tools. With more retailers requiring enhanced labeling, businesses must ensure that labeling equipment and systems are capable of supporting the shift.
Packaging regulations are increasingly targeting harmful chemicals, with particular focus on PFAS (per- and polyfluoroalkyl substances) commonly used for grease, oil, and water resistance in food packaging, mailers, and industrial materials. These substances, often referred to as “forever chemicals,” do not break down in the environment and have been linked to significant health and environmental concerns.
In response, multiple states have introduced legislation restricting or banning the use of PFAS in packaging materials, including California, Maine, Minnesota, Vermont, and New York. As more states are expected to follow, manufacturers and distributors need to take a closer look at material composition and sourcing transparency. In many cases, PFAS-related regulations require documentation from suppliers and material testing to verify compliance.
As the packaging landscape continues to evolve, compliance has become a critical component of successful supply chain and product delivery strategies. New standards around labeling, material selection, and packaging design are emerging across industries, driven by environmental concerns, safety expectations, and digital integration. With compliance standards becoming more intricate, it’s essential to implement packaging solutions that are not only efficient but also reliable and fully aligned with both regulatory and customer expectations.
"Rocket Industrial understands the importance of maintaining compliance with customer requirements. We strive to make sure the products you purchase from us arrive on time, in-spec, in good condition, and ready for use for the intended purpose.”
- Aaron Stelzl, Quality and Continuous Improvement Manager
Rocket Industrial offers packaging design support, labeling equipment, sustainability consulting, and compliance guidance to help businesses stay aligned with Amazon, Walmart, and regulatory requirements. Contact us for more information.
