Creative Packaging Turns Mattress Industry on its Side

Creative Packaging Turns Mattress Industry on its Side

A New Way to Shop

Shopping for a mattress has taken a turn for the better. Gone are the days of going through a showroom laying on mattress after mattress as a sales associate stands over you.

Companies like Casper, Tuft & Needle, Leesa, and even Wayfair Sleep are offering memory foam mattresses that get delivered to your door in an easy to handle box that can fit in your trunk. Innovations in packaging allow the manufacturers to compress and roll the mattress into a box that is easy to handle allowing it to be shipped to your doorstep. The box is designed to handle the weight of the product and the poly sleeve keeps the shape during shipping. Casper has designed a box that measures only 41”x21”x20” with convenient carry handles to help in transportation.

Simple Setup

To set up your mattress you simply move the box into the area you intend to set up in, unbox the roll, and remove the poly tube. Your bed will take form in front of your eyes and be ready for a relaxing nights sleep within an hour.

Between the convenience factor, the 100-night risk free trial, and free delivery it is no wonder that memory foam mattresses are the fastest growing segment of a $24.65 billion industry. The unboxing of the mattresses have even started a craze on youtube called “Caspers”.

Thinking Creatively

Companies like Casper and Tuft & Needle have changed how an entire industry comes to market and are reaping the benefits. Contact our packaging design & innovation team to arrange a Packaging Health Assesment.