Breaking Up with Plastic: Sustainable Packaging Alternatives

Using paper void fill to package a box

What is Sustainable Packaging?

Sustainable packaging uses materials and strategies designed to reduce environmental impact, minimize waste, and conserve resources throughout the supply chain. This includes packaging that’s recyclable, biodegradable, reusable, or made from renewable resources. Fortunately, many traditional plastic-based materials now have eco-friendly alternatives that offer the same protection without the environmental burden.

Whether you're looking to lower your carbon footprint, meet sustainability goals, or appeal to eco-conscious customers, here are some of the best sustainable options available.


Sustainable Alternatives to Plastic Packaging

Water Activated Tape (WAT)

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Water activated tape, also known as WAT, is made from kraft paper to provide a sustainable and effective sealing solution. When moistened, it forms a strong bond with corrugated boxes, creating a tamper-evident, secure seal. Unlike plastic tape, WAT is fully recyclable with corrugated packaging, reduces material use by requiring fewer strips than plastic tape, and improves packaging security.

Cellulose Wadding

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Cellulose wadding is a highly versatile packaging material known for its stretchability and absorbency. It conforms to irregularly shaped items, ensuring a secure fit while pulling moisture away to prevent damage. Made from 100% recycled and biodegradable cellulose tissue, it is fully curbside recyclable, making it a sustainable choice for businesses looking to reduce their carbon footprint.

Kraft Paper

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Kraft paper is one of the most popular sustainable void fill and wrapping materials. Derived from renewable wood pulp, it’s fully recyclable, compostable, and biodegradable. Kraft paper effectively cushions and protects fragile items while minimizing environmental impact. It is available in multiple thicknesses and comes in rolls and sheets for void fill, wrapping, or interleaving in various industries.

Padded Paper Mailers

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Padded paper mailers are a durable, eco-friendly alternative to bubble wrap and poly mailers for shipping fragile items. They feature a paper-based cushioning lining that protects contents without the need for additional plastic-based wrapping, streamlining the packing process and ensuring recyclability. These mailers are also accepted by most curbside recycling programs, making them a convenient and sustainable choice.

Pregis On-Demand Paper Systems

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Pregis offers a range of on-demand paper packaging solutions designed to provide sustainable protective materials tailored to business needs. These systems feature manual and automatic dispensers, allowing companies to efficiently produce cushioning and void-fill materials on-site. Whether handling low or high-volume packaging operations, Pregis ensures that packaging is sourced in a socially and environmentally responsible manner. 


The Long-Term Value of Sustainable Packaging

Replacing plastic with sustainable alternatives helps reduce landfill waste, meet retailer and compliance standards, improve customer satisfaction, and align with corporate sustainability goals. While eco-friendly packaging materials may have a higher upfront cost due to renewable sourcing or specialized production, they often lead to long-term savings by reducing material usage, minimizing product damage during transit, and lowering overall shipping volume.

Sustainable packaging also helps businesses stay ahead of growing compliance demands. With more states and retailers enforcing material restrictions, such as PFAS bans, using recyclable, compostable, and PFAS-free materials ensures your packaging meets evolving regulations. This proactive approach not only reduces risk but also builds a safer, more responsible supply chain.


Ready to Break Up with Plastic?

At Rocket Industrial, we’re here to help you find the right eco-friendly packaging solutions for your business. From recyclable materials to on-demand systems, our experts can guide you every step of the way. Contact us to learn how sustainable packaging can reduce waste, save money, and support your environmental goals.