According to the Sustainable Packaging Coalition, 86% of companies surveyed have at least one commitment to improving packaging sustainability. From using renewable materials to increasing recyclability, the momentum of sustainable packaging continues to grow. Investing in sustainable packaging often improves efficiencies, reduces excess packaging, and optimizes overall packaging operations. Use the following steps as a guide to working toward more environmentally friendly packaging.
1. Rethink Your Package Design
Thinking of new ways to package your product can not only elevate your brand but better protect your product. From creating a totally new design to making a slight adjustment, it is important to brainstorm new ideas while focusing on eco-friendly concepts.
2. Consider Your Materials
There are a variety of materials that can be used to package your product, including compostable, plant-based, curbside recyclable, biodegradable, or made from recycled materials. Choosing the right sustainable material can increase how well your product is protected.
3. Reduce Excess Packaging
Eliminating the amount of packaging used to package items not only reduces material costs but reduces shipping costs. Making a package more lightweight and reducing the size of the package overall cuts down on shipping costs.
Introducing automation into your packaging line has an immediate impact on your facility's production. When using machinery, like a case sealer or stretch wrapper, the materials needed decrease while productivity improves.
5. Cultivate a Culture of Sustainability
It is important to incorporate sustainability into company culture to get the most out of sustainability initiatives. Although making packaging more environmentally friendly is a great way to integrate sustainability into your company, there are many other ways to advance your eco-friendly goals.
Boost Your Reputation
Doing good also makes you look good. Showing that your company cares about the environment can be the difference between a customer choosing you over a competitor. It also has been shown to boost employee morale when employees know they are working for an organization that cares about the planet.
Evolve with a Changing Market
As sustainability becomes more mainstream, it will be more of a necessity to invest in sustainability. It is important to have sustainable goals in place to appeal to younger generations of employees. Additionally, consumer demand for more transparency from companies is influencing the way both products and packaging are created.
Get Ahead of New Laws and Regulations
Cracking down on Styrofoam and plastic usage by local governments will continue to occur at a rapid pace. Having your own sustainable packaging goals and strategies in place will assure that you are meeting regulations and are prepared for future laws and regulations.
Not sure where to start? Whether you are looking to completely overhaul your package designs or looking to make small, but impactful changes, we can help. Contact one of our packaging specialists to help you on your journey to making better packaging decisions.