Drew Ahlborg Packaging Expert



Meet Drew...

When a new client comes to Rocket Industrial with questions about how to create better food packaging, we refer them to our resident expert, Drew Ahlborg. Drew joined up with Rocket Industrial in 2005 and has attended conferences, workshops, and training sessions to push food packaging forward. His extensive background in the industry paired with a large network of material suppliers gives Drew and Rocket Industrial the ability to prepare and present solutions to fit any project.


I sat down with Drew to pick his brain about what up and coming trends people should be paying attention to in the food packaging industry…



5 Food Packaging Industry Trends You Can't Ignore


1. Snackification: Food waste is a huge problem in the United States. People want to eat smaller meals more frequently and they want it to be the freshest experience every time. People would rather buy a 10 pack of 4 oz servings of yogurt, rather than buy a 40 oz tub of yogurt for a smaller price.


2. Healthier Snacks: With healthcare costs being a focus, no one wants type 2 diabetes, cancer, or other diseases that can come with obesity. Companies like ReadyPac foods and their product: Bistro Bowls, are proving that healthy doesn’t have to taste bad.


Readypac Bistro Bowl Variety

3. OEE (Overall Equipment Effectiveness): Lots of imported films and materials are made with poor tolerances that are 8-10% less durable, causing tens of thousands of dollars in lost productivity, rework, and potential recall efforts. The industry is moving towards more credible suppliers with proven track records.


4. 3rd Party Auditing Services: A new wave of credibility for food companies from the FSMA (Food Safety and Modernization Act). Ensuring a secure chain of custody on products, Rocket Industrial wants to be responsible in procuring materials for the industry it serves, so it has achieved BRC certification to meet these industry standards.


5. Flexible Altogether: Many traditional packaging formats are still moving from rigid to flexible. People want a different experience in opening, using, and disposing of the product. Portability and space management is also a big factor in the packaging format movement.


Daisy Sour Cream Containers

"You have to have real knowledge and experience to be successful while being able to work with customers on different levels of research, development, engineering, food quality and safety. I’m constantly learning, constantly challenged and for that I am grateful to be working on these kinds of projects.”

-Drew Ahlborg, Food Packaging Expert


When Drew isn’t creating a better way to package shredded cheese he’s shredding it with his band, The Benchwarmers, at all the local music festivals. An avid musician, Drew always seems to find a guitar and put a smile on everyone's face!


Drew on Guitar with the Band



Want to optimize the way you package your food products?

Contact us, we can help your team find the best fit solution.